Converse
Create Your Next
Showcasing Converse's next-level CX comfort and customisation technology through an immersive, VIP-managed activation with over 1,000 consumer participants.
Challenge
Create Your Next' Converse Activation was an activation to demonstrate the new Converse CX material and technology by showcasing their next-level comfort that makes you feel like you are walking on clouds. The activation was built as part of the brand's innovative, tailored solutions campaign.
The CHANGE Effect
We created a stand that will be reused for future activations to keep costs low and keep the consistency of the brand. We looked after the VIP experience journey, from invitations right through to our clients being seated in the VIP area, to how they engaged with the touchpoint to create a holistic experience.
The activation was a success as it saw over 1000x participation with consumers being encouraged to 'Create Your Next' by designing their own Converse CX sneaker and using the heat-press machines to create their own bags, which they could take home.
Key Deliverables