MAN Automotive
MAN DOTY
Conceptualising and managing MAN Automotive's Dealer of the Year retail team achievement awards — a 2-day experience delivered two years running (2023 & 2024).
Challenge
We created a partnership with MAN Automotive South Africa to conceptualise and manage a 2-day experience for their retail team achievement awards. This event, the DEALER OF THE YEAR (DOTY), has a heritage of over a decade in the organisation and automotive industry. We needed to create an experience of a shared strategic discussion between head office and retail leaders, followed by a prestigious awards show in the evening, and an operational session the following day.
Client retention is key to CHANGE. For 2024, we were requested to conceptualise and manage the experience for the second year in a row, again creating a shared strategic discussion between head office and retail leaders, an awards show in the evening, and an operational session the following day with a different theme.
The CHANGE Effect
In understanding what MAN's global and local strategy for 2023 was, we created a customised, interactive conference experience — executing all conferencing operational needs, e.g. presentation content layout and design, branding, gifting, etc., to match the themes of our speakers and the conference for a more congruent approach. We reworked the awards citations to inspire other employees to look forward to and work towards winning the awards in the coming year. To create an ambiance of sophistication for the red carpet, we had a violinist serenading and welcoming the guests to the evening.
In understanding the new MAN global and local strategy for 2024, we created an interactive conference experience with a similar theme to 2023 so as to keep consistency of the event, with unique branding created for the 2024 experience. To create excitement and new experiences we had the gala dinner at a separate location with the ambiance of sophistication for the red carpet, with the orchestra serenading and welcoming the guests to the event this time.
Key Deliverables